Channel Mum
Online Content/Editorial Executive
April 2019-Aug 2019
Fixed term contract working both in their London office and remotely, at parenting publishing platform, Channel Mum. The role was split, working two days in the social media team and the remainder of the week on website content.
Social Media
- Sourced and wrote news stories, reporting on topics from a parenting perspective.
- Provided ideas for features to engage the audience. Wrote a range of articles, such as emotive short pieces sharing personal experiences to funny listicles and seasonal content.
- Scheduled engaging social posts, using a mix of shared content and links back to the website to drive traffic.
- Drafted ideas and layouts for graphics/memes and interaction posts then produced by the graphics team to promote the different platforms and brand message.
- Created enticing Instagram and Facebook story layouts, to encourage swipe ups to website articles and channels.
- Put forward ideas for different forms of brand and inhouse content, from video production and interview ideas, to writing online brand copy for website pages.
- Used photoshop to edit images for news stories and features.
Website Content and SEO
- Wrote website copy and edited in house expert articles into the Channel Mum tone of voice
- Coordinated the competitions section. Setting up competition applications, picking and liaising with competition winners and promoting on social.
- Set up new channels within the website using the CMS system. Wrote the copy, linked all the relevant pages and ensured they were optimized for search.
- Conducted research for the website manager to find alternatives to use for competition forms and quizzes.
- Using the Moz tool, analysed Channel Mum webpages to make improvements to optimize for search rankings.
- Provided ideas, sourced images and proofing for the email newsletter.
- Updated pages from their old website format to fit with their new style.
Mother Hen Club
Content Writer and Social Media Services (Freelance)
January 2019- March 2019
Worked freelance for the parenting website on a range of projects
- Wrote SEO content for the website showcasing events and services.
- Wrote copy for promotional written material.
- Planned and scheduled Facebook posts to increase following and click through rates.
- Used Canva to produce visual social media posts.
Lifecycle Marketing - Various positions working for companies within the group between Jan 2017-April 2019
Emma’s Diary & Families Online, Lifecycle Marketing
Parenting Vlogger & Blogger (Freelance)
May 2018-April 2019
Created regular vlogs and written blogs, covering a range of parenting topics.
- Produced a mixture of presented vlogs, and close up informational videos.
- Wrote articles, following client briefs and tone of voice.
- Pitched content ideas with seasonal content and different video structures.
- Filmed and edited videos to fit branding style.
- Worked from internal and client briefs.
Families Online, Lifecycle Marketing
Regional Editor
September 2017-November 2018
Working remotely for Families Online as the East Midlands Editor, I successfully planned and wrote local content covering six counties. I also contributed regular national news and seasonal pieces, alongside managing the social media accounts. During my time in this role I grew the page views up to around 15,000 weekly and doubled the social following, bringing it up to 24,000 across Facebook and Instagram.
Main responsibilities:
- Wrote edited and produced daily content for the platform through CMS and social media channels.
- Sourced and wrote national news and seasonal content to be shared across the UK wide social channels.
- Utilised Google Analytics and social media strategies to maximize traffic.
- Managed six Facebook pages ensuring regular daily content at peak times. Balanced a mix of personal engagement, local and seasonal information to increase following and website page views.
- Produced monthly email newsletters, promoting regional content to readers.
- Carried out regular website audits to ensure all content was accurate, technically compliant, and presentable in accordance with brand guidelines.
- Assisted with the implementation of advertising deals, such as writing sponsored articles and events listings.
- Utilising social groups on Facebook to promote content and increase click through rates.
Families Online, Lifecycle Marketing
West Suffolk Area Manager
January 2017-August 2017
As an area manager for Families Online, I built up a wealth of information for Suffolk families, driving traffic to the site to then sell sponsored content and space to customers in the parental market.
Main responsibilities:
- Produced local content including seasonal guides and local news stories.
- Researched and uploaded local activities and events for families.
- Utilised Facebook and Twitter accounts to promote content and develop sales opportunities.
- Generated revenue by selling a range of advertising and promotional products to local businesses.
Maternity Leave and career break - November 2013 – December 2016
Anglia Ruskin University, Chelmsford
HR Special Projects Manager,
November 2012 – November 2013
Responsibility for key projects in HR Services, ranging from senior recruitment and employee engagement through to streamlining the HR administration functions.
Main responsibilities:
- Working with the HR team managers, to review the administration functions resulting in fully mapped processes ensuring efficiency and effectiveness throughout.
- Played a key role in delivering the biggest employee engagement event to date, ‘Campus Explore’. A full staff event coordinating 2000 employees swapping campuses for the day, attending multiple sessions. This included, a full time table of events throughout the two-day experience, transport, marketing materials, signage, risk assessments, and branded giveaways.
- Reviewing the online recruitment application system, and the procurement process for a new system.
- Taking the lead in the HR Showcasing team, leading a series of projects and initiatives to enhance HR customer services and promote HR Services internally.
- Co-coordinating the recruitment process for senior management appointments alongside executive search and selection consultants.
- Worked on the phase 2 rollout of the Agresso computer system.
Maternity Leave October 2011 October 2012
Anglia Ruskin University, Chelmsford
Recruitment Manager,
January 2010 – October 2011
Responsible for ensuring delivery of an efficient internal recruitment process. Based at the Chelmsford campus, managing a team of four HR Administrators filling roles across all faculties and support services.
Main responsibilities:
- Lead the transition from paper based applications to an e-recruitment system. (I-Grasp) This involved, mapping the new application process, webpage layouts and content, producing training materials and managing the change with internal stakeholders.
- Reviewing the recruitment advertising methods across all areas of the university, resulting in being given responsibility for a new central recruitment budget. This was then used to introduce new forms of web advertising, such as, Google Ads and a branded generic campaign, including outside advertising on trains, e-shots and online banners, to promote us as an employer of choice.
- Provided CV consultation to academic and support staff at risk of redundancy.
- Supported and advised recruiting managers, providing best practice knowledge, such as selection criteria, screening tools, and advertising methods.
- Line managed a team of four, with regular 121 meetings and annual appraisals.
- Ensured all administrative processes and documents such as job descriptions, and employments contracts were of a high standard and monitored team SLA's.
- Provided detailed recruitment metrics to the Senior HR Team.
- Personally managed and coordinated the recruitment process for senior appointments.
- Managed group assessment days for volume academic recruitment.
PricewaterhouseCoopers, London
Recruitment Officer,
December 2007 - January 2010,
(TUPE from Carlisle Managed Solutions July 2009)
I worked initially through CMS as an onsite Recruitment Consultant, then moved across to work directly for PwC. I was responsible for the end to end permanent recruitment of support staff in London, the Midlands and North of England.
Main responsibilities:
- Carrying out competency based interviews and scoring against PwC’s central matrix.
- Using an e-recruitment system to manage applications, advertising and reporting (I-GRasp)
- Coordinated and delivered group assessments.
- Facilitating debrief discussions to decide candidate selection.
- Monitored all quality and financial activity in order to produce meaningful reports as per the SLA.
- Built and maintained strong relationships with agencies supplying permanent staff with regular supplier service reviews
- Built strong relationships with key stakeholders, including regular meetings to review performance and monitor quality.
- Established and maintained a solid pipeline of direct applications, reducing the levels of agency hires.
Manpower Professional – Finance, London
Managing Consultant,
May 2005 – December 2007
Main responsibilities:
- Developed and maintained client relationships for the provision of temporary and permanent staff across all levels of finance recruitment.
- Face to face and telephone screening candidates to assess skill levels and experience.
- Client sales and service visits, to establish needs and set SLAs.
- Design and implement marketing and advertising strategies for candidate attraction.
- Branded advertising in leading industry publications and websites for key clients.
- Running the payroll for the temps’ desk.
- Setting team objectives.
- Recruitment, induction and training new consultants.
Travelling to Thailand and New Zealand
January 2005-April 2005
Reliance Care, London
Recruitment Consultant,
July 2004 – January 2005
Main responsibilities:
- Providing clients with temp staffing needs.
- Establishing and maintaining client relationships.
- Advertising and marketing.
- Client visit
Education
BA Hons (Sussex University) 2000-2003
Sociology 2.1
A levels (Colchester Sixth Form College) 1998-2000
Psychology (B) Media studies (B) History (D)
GCSEs
(Sudbury Upper School) 1996-1998
9 A-C grades including Math’s, English and Science
